The media and entertainment industry is under immense transformation with the digital media taking center stage across all major platforms. Gaming, radio, music, animation, advertising, print, TV are part of the ranges that exists. Digital media is not only part of the additional distribution platform, it has transcended into a core revenue generation avenue. There are a number of organizations which are rapidly adopting the various digital strategies.
The economic aspect in addition to the business models in need of success are part of the digital landscape which has become more challenging. There is the major shift that is needed in terms of mindset and approach especially caused by the high level of competition in addition to the dynamism of the market place.
Core Areas for AI and Automation
There are various fields which are affected with the increased usage of AI. Below are some core areas which have been impacted with the growth in AI and automation.
Deep Learning
This deals especially with the unstructured data which makes it ideal for speech, image, video and text analytics. Different media houses are becoming dependent on the advance analytics while using the various parameters for customer data. Demographics, current trends and market scenarios are captured here.
This in addition to the incorporation with the AI-based content for improvement of the dynamic ad insertions are part of the offerings. This makes for the enhancement of the contextualization for the customer experience mainly through intention, trigger, context and insight used to enrich the customer experience that makes use of AI.
Cognitive AI
Cognitive technologies help in facilitation for turning a significant and unstructured part of the user information. This forms part of structured, meaningful and correlated data which is further placed into categorized databases. To get more monetization, there is the use of the different firms for provision of unique insights for getting higher levels of engagements which attracting and improving the targeted content.
AR/VR
Basis for the storyline for themes of content, gaming and events are part of the development of AR/VE which is interactive content which is aided with the use of AI. To ensure that the viewers have a unique feel of the event, there is the 360 degree angle capturing and enhancement using the different AI techniques.
AI is used for enhancing the state of personalized shopping experience. This leads to the facilitation for the creation of VR sport events, fantasy leagues and other proactive engagement which has led to the predictive merchandise option for organizers. Another helpful aspect of the predictive analysis for AI is by organizers in form of pitch report, weather report and crowd report.
There is additionally the application of AI as part of movies for conducting visual analysis used for tracking emotions in addition to audio analysis for music and tone of voice.